I've been in the social media game long enough to see trends come and go, and let me tell you - what worked in 2024 isn't gonna cut it anymore. Let's talk about what you should ditch (like, yesterday) and what you NEED to be doing in 2025.
First Up: The Stuff That's Gotta Go 🗑️
1. "Whenever I Remember" Posting
Look, we've all been there. You're super busy, and suddenly you realize "Oh snap, I haven't posted in TWO WEEKS!" Sound familiar? Yeah, me too.
Why it's not working: Your followers literally can't keep up with you. One week you're posting daily, the next you've gone MIA. It's like having a friend who only calls when they need something - not cool!
The fix: Block out just 2 hours EVERY month to plan your content. I use Metricool (but the Planning tool in Meta Business Suite works great too if you need something free!) to schedule everything in advance. Trust me, your future self will thank you - and so will your analytics.
2. Playing the Guessing Game with Analytics
Raise your hand if you've ever posted something thinking "This is gonna blow up!" only to hear crickets. 🦗
Why it's not working: You're basically throwing spaghetti at the wall and hoping something sticks. There are sooooooo many insights available - why are we ignoring them?
The fix: Spend just 30 minutes each week looking at your analytics. Which posts got the most saves? What time are your followers most active? This stuff is GOLD! Instagram and Tiktok even have tell-all sections you can take advantage of to create better content.
3. That Perfect Instagram Feed (That Nobody Believes)
Remember when everyone's feed looked like it was shot by a professional photographer? Yeah, people are over that.
Why it's not working: Your audience wants to see the real you, not some ultra-polished version that looks like it came from a stock photo website.
The fix: Share those behind-the-scenes moments! Had a total fail while filming a Reel? Share it! Your morning coffee looking less than aesthetic? Post it anyway! I'm not telling you to be messy on main, but perfectly polished 100% of the time isn't reality, and some realness is exactly what the people want to see.
4. Copy-Paste Strategy Syndrome
"But this worked for [insert famous influencer here]!" I hear this ALL the time.
Why it's not working: Are you [insert famous influencer here]? No! Your audience, brand, and story are unique. What works for someone else might bomb for you.
The fix: Take time to really understand YOUR people. What problems do they have? What makes them laugh? What keeps them up at night? That's target demographic analysis, and it's a content goldmine!
5. The Post-and-Ghost Method
Dropping content like it's hot and then disappearing until your next post? Big mistake. HUGE.
Why it's not working: Social media is supposed to be... well, social! Would you go to a party, make an announcement, and then leave without talking to anyone?
The fix: Set aside 15 minutes daily to respond to comments and DMs. That's it. Just 15 minutes! If you don't have comments or DMs yet, spend 15 minutes scrolling and interacting with other creators. Engagement is dropping across the board, so your comment will often stand out.
Now for the Good Stuff: Your 2025 Power Moves 💪
1. Strategic Content That Actually Makes Sense
If you just post whatever comes to mind, having a plan will be a game-changer, trust.
Action steps:
Pick 3-4 main topics you'll focus on that vibe with your dream audience
Create content pillars (a couple of mine are: social media tips, marketing mythbusting, and client wins)
Map out major events/launches for the year (promotional calendar), overriding themes (editorial calendar), and day-to-day posting (content calendar).
2. Video Content (No, You Can't Skip This One!)
"But I hate being on camera!" I get it - I used to be terrified too. But here's the truth: video isn't going anywhere and anything can be content. People will watch you unload the dishwasher if you tell a story while you're doing it.
Easy ways to start:
Do a quick story sharing your daily win
Film a simple tip (even if it's just your hands demonstrating)
Share a screen recording with voice-over
3. Making Friends with Data
Numbers don't lie, friends! And they're actually not as scary as you might think.
Simple metrics to track:
Save rate (THIS is the real engagement indicator! The silent watchers are the majority, but what people save speaks volumes.)
Best posting times (your insights will tell you this)
Content themes that get the most interaction - take notes
4. Building Your Social Media Family
Stop thinking "followers" and start thinking "community." These are real people who choose to hang out with you online!
Community-building winners:
Ask questions in your captions
Share polls in your stories
Celebrate your followers' wins
Treat your people like people, and they'll keep coming back.
5. Showing You Care About More Than Just Sales
Real talk: Your audience wants to know what you stand for beyond making money.
Ways to walk the walk:
Share your sustainability practices
Highlight diverse voices in your industry
Be transparent about your impact goals
Ready to Make 2025 Your Best Year Yet?
Listen, I know this might seem like a lot. But you don't have to do everything at once! Start with ONE thing from this list and build from there.
Want some help figuring out where to start? I'd love to chat! Drop me a DM - I promise I don't bite!
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