"I Don't Need a Social Media Marketer" - Let Me Change Your Mind!
- Cecelia Fraser
- Mar 15
- 4 min read
Can I be honest with you for a sec? I know EXACTLY what you're thinking:
"I can handle my own social media."
"A social media marketer/manager is just an unnecessary expense."
"Nobody knows my business better than I do."
Trust me, I've heard it all! And you know what? You're not entirely wrong. You could handle your own social media. But here's the real question: Should you be spending YOUR valuable time trying to crack the social media code when you could be focusing on what you do best?
Let me show you exactly how we at Sonder & Media turn social media from a time-sucking guessing game into a powerful business tool that actually drives results.
The "Aha!" Moment That Changes Everything
You know that feeling when you're staring at your phone thinking "What should I post today?" Yeah, that stops NOW.
Here's what happens when you work with us:
Step 1: We Get SUPER Clear on Your Business Journey
First things first - we figure out exactly where your business is at. Because posting without a plan is like trying to navigate without a map (and we've ALL been there, right?).
We look at whether you're in:
The "Help! Nobody Knows We Exist!" phase (Attraction)
The "Building Our Community" phase (Nurture)
The "Ready to SELL This Thing!" phase (Launch)
The "Keep Our Amazing Clients Happy" phase (Retain)
Step 2: We Create Your Custom Content Cocktail
"But wait," I hear you say, "can't I just copy what [insert successful competitor] is doing?"
Here's why that's a BIG mistake:
THEIR audience isn't YOUR audience
THEIR business phase isn't YOUR business phase
THEIR goals aren't YOUR goals
Instead, we create a custom mix of content that's specifically designed for YOUR business phase. Check this out:
If you're in the Attraction Phase:
50% "Hey, we're here!" content
25% "Here's why we're awesome" content
20% "Ready to take the next step?" content
5% "Thanks for being amazing" content
But if you're in the Nurture Phase:
20% "Nice to meet you" content
50% "Let us help you with that" content
20% "Ready when you are" content
10% "We love our community" content
See how different that is? That's because we know that ONE SIZE FITS NOBODY!
"But How Do I Know This Actually Works?"
Oh friend, I am sooooo glad you asked! Here's what we track:
For Awareness:
Are more people finding you? (Spoiler: Our clients see an average 40% increase in reach within 3 months!)
Is your following growing with the RIGHT people?
For Engagement:
Are people saving your content for later? (This is HUGE!)
Are they sliding into your DMs?
Are they actually engaging with your stuff?
For Conversions:
Is your website traffic growing?
Are people booking those discovery calls?
Are those leads turning into actual paying clients?
Let's Talk About TIME (Because It's Your Most Precious Resource)
Here's what managing social media ACTUALLY takes:
2-3 hours for monthly content planning
1-2 hours for content creation PER WEEK
30 minutes DAILY for engagement
2-3 hours monthly for analytics review
That's about 20-25 hours per month. What could you do with an extra 25 hours?
Launch that new product?
Take on more clients?
Actually take a vacation? (Remember those?)
"Okay, But What Makes Sonder & Media Different?"
I'm not just another social media manager who's going to post some cute quotes and call it a day. Here's what sets us apart:
We're OBSESSED with strategy (seriously, my partner has banned business talk at dinner 😅)
We track EVERYTHING (because if we can't measure it, we can't improve it)
We adjust in real-time (no waiting until the end of the quarter to fix what's not working)
We actually CARE about your business (like, wake-up-in-the-middle-of-the-night-with-ideas level of care. Yes, this has actually happened, I have a notesapp on my phone constantly pulled up because of it.)
Ready to Take Social Media Off Your Plate?
Listen, I get it. Handing over any part of your business is scary. But here's what I want you to ask yourself:
Is trying to be a social media expert ON TOP of everything else you do really serving your business?
If you're ready to:
Stop wondering "what should I post today?"
Start seeing REAL results from your social media
Actually have time to focus on growing your business
Finally have a strategy that makes sense
Then let's chat! Book a free 30-minute strategy call with me. No pressure, no sales pitch - just a honest conversation about your business and how we might be able to help.
P.S. Still not sure? Check out what Shayla had to say about working with us: "I have worked with a few social media managers, and by far, Cecelia has not only surpassed our goals, and hustled with me to achieve them. She has demonstrated to be genuine, and truly passionate about her clients! I am beyond grateful for you Cecelia, and so happy to continue working together with you!"
Ready to write your own success story? Let's make it happen!
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